Thursday, April 25, 2013

Metrics


  •  Monthly  Visitors: 18.8 million
  • Average order amount: 60 pounds




Opportunities for Improvement:

ASOS currently does not advertise their merchandise or site in any market.  By beginning to integrate creative marketing practices into their business plan, they would be able to increase brand awareness towards the company.  This would aid the retailer in increasing their monthly visitors and, overtime, would hopefully increase their sales. 
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