Advertorials

Although there are not currently any advertorials for ASOS, partnering with industry figures to create editorial content could drive more consumers to the ASOS site.  Two fashion figures that are inspiring and relatable to the ASOS consumer are Alexa Chung and Olivia Palermo.  Both women are regularly praised for their unique street style and would be credible sources to promote the ASOS brand.  Additionally, ASOS could partner with credible blogs, such as Who What Wear, to feature editorial stories featuring their products and brands.  This again would help to expand the reach of ASOS and bring more consumers to the site.